Since we returned from the National Stationery Show we’ve been on cloud nine!  But….we’ve also been working like crazy.  The excitement of our first show made us want to come home and add a few things to the album.   We thought you’d like to see a little of our work in progress as well.

We had some hand calligraphy words ready to debut at the show, but once there we knew we needed more!  We originally had 24, we increased that to 36.  Some words you can combine and that’s shown in the Alexandria invitation.  We’re excited to see how our retailers will combine these for various customers.  We’re so thrilled to offer these at no additional charge; it’s just like choosing any of our motifs or monograms!   Here we show a print out so we can get the spacing of the codes just right.

For each design we looked at the various liner choices to pair with the invitations.  Here’s a snapshot of that process.  What do you think of our ultimate choice?  More liners were also selected after we returned from New York!

With all of the choices and additions made, we started assembly on the albums.

Ink samples ready to go into the album.

Liners, liners and more liners.  Yes, hundreds had to be die cut (some printed too) and each envelope had to be hand lined.  No worries, it’s something we do each day!

The albums will arrive at our new retailer partners next week.  We can’t wait for them to receive them.  We’re in a constant state of excitement!

Would you like to join our family?  It’s not too late; email us at retailer@shopisabellajames.com for more information!